At Aasha, we believe that every woman deserves to feel seen, celebrated, and supported.
Born in Bangladesh, we are a new-generation intimate wear brand built on the values of community, empowerment, and inclusivity.

Our philosophy is simple: to offer premium, export-quality lingerie at an affordable price, designed for real women in every shape, size, and shade. Proudly made in Bangladesh, our pieces range from XS to 3XL, ensuring that comfort and confidence are never a luxury — they are your right.

The spirit behind Aasha — meaning hope — is reflected in our logo itself: a symbol of the gaps we seek to close in the world of intimatewear, and the promise to deliver products that every woman deserves but has too often been denied.

At Aasha, we are not just creating lingerie; we are redefining confidence, one fit at a time.

 

Our Mission & Vision

At Aasha, authenticity is our cornerstone.

We are passionate about representing women as they truly are — powerful, beautiful, and gloriously real.

Our campaigns proudly feature women of diverse body types, celebrating natural features like stretch marks, cellulite, and beauty marks.

We embrace the truth that every body is beautiful, and we are committed to making every woman feel confident, seen, and celebrated in her own skin.

Because beauty doesn’t conform — it thrives.

 

Frequently Asked Questions

Q1. What fabric materials do you use in your lingerie?

Our core lingerie pieces are crafted from a high-quality blend of 76% nylon and 24% spandex, designed to provide just the right amount of stretch, support, and elegance. Each piece includes a 100% cotton gusset, ensuring breathability and all-day comfort for your intimate needs.

Q2. What is the Cotton Candy Collection made of?

The Cotton Candy Collection is made from 100% premium cotton, handpicked for its ultra-soft texture and everyday breathability. It’s the perfect choice if you're looking for a naturally soft, skin-friendly feel in your lingerie.

Q3. Are your products suitable for sensitive skin?

Yes. We select skin-friendly fabrics that are gentle, breathable, and designed to minimize irritation — especially important for sensitive areas. The cotton gusset used in all our lingerie ensures additional hygiene and comfort.

Q4. Do you offer sizing for all body types?

Absolutely. At Aasha, inclusivity is at the heart of everything we do. Our lingerie is available in sizes ranging from XS to 3XL, so every woman can feel seen, supported, and celebrated — no matter her shape or size.

Q5. Are the products from Aasha eco-friendly?

Yes, our products are consciously crafted using eco-friendly fabrics and sustainable practices that care for both your skin and the planet.

Q6. Do you offer plus sizes?

Yes! We believe in inclusivity and body positivity. Our lingerie is available in a range of sizes to celebrate every body type.

Q7. How do I know my size?

You can check our comprehensive size chart available on the website. If you need help, feel free to reach out to our customer support for personalized assistance.

Q8. Is my personal information secure when I order online?

Absolutely. We prioritize your privacy and use secure payment gateways to ensure that your data is always protected.

Q9. Can I return or exchange my order?

Yes, we have a flexible return and exchange policy. Please visit our Returns & Exchanges page for full details.

Q10. How do I care for my Aasha lingerie?

We recommend gentle hand washing or using a delicate cycle with cold water. Always air dry to maintain the quality and longevity of the fabric.